More and more companies are now using online video strategically in business processes such as lead generation, employee/partner communications, sales qualification, support, training and marketing.  We have compiled a list of URL links to our favorite articles validating the emergence and importance of using online video in your business.

1. Six Reasons Videos That Aren’t Viral Are Valuable

2. Online Video Marketing: How to Optimize Your Web Site Conversion Rates Through Video

3. Persuasive Online Video Strategies That Prompt Action

4. The Video Boom: Video Takes Over the Inbox

5. Five Ways Traditional Media Companies are Using Online

6. Creating Powerful Digital Video Campaigns

7. Online Video Ads – Statistics 2008

8. The Online Video Snacking Trend

9. The Future of Online Video Looks Bright

10. B2B Marketers Gain Competitive Edge with Online Video

Online video is very cost effective format, easier to produce, and host online than in the past.  It is now almost a requirement to be successful in attracting customers and prospects to your product and services.

About Xcelus

Xcelus develops innovative and unique online video platforms allowing companies to integrate the power and persuasion of video into their sales, marketing, and communication strategies. Xcelus’ online video platform tools allow companies to manage, deliver and measure video content to meet the needs of today’s business requirements. Xcelus’ video solutions include sales, marketing, customer support, lead generation, recruiting, and employee communications. Xcelus is a private company founded in 2005 and is based in Provo, Utah amidst the greatest snow on earth.