What makes an interesting customer testimonial video? While working on a marketing/lead generation project when I was at SmartForce, we hired a company called Mind Blazer to produce customer testimonial videos. They had a unique list to help their customers think about video subject matter that would be interesting. Here is their list from 2002:

Video Opportunity Identifier List

1. Most technically sophisticated customer
2. Most famous / well known customer
3. Customer in the most interesting and/or remote location
4. Most peculiar customer
5. Any customers with celebrity tie ins
6. Most impressive facility (technology)
7. Most historical customer
8. Longest running customer relationship
9. Recent big win
10. Strongest ROI
11. Most nimble customer
12. Biggest challenge your customer ever faced
13. Most humorous or unique customer story

The lesson here is to make the subject matter interesting and unique. Something you would want to watch.

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