A little about me, I have an Accounting degree from Utah State University and an MBA in Marketing from Brigham Young University. I have been primarily involved with marketing training services for companies like Novell and SmartForce. Marketing and sales videos were primary components to my marketing mix. This was before Internet streaming was prime time.

At SmartForce I developed lead generation programs based on an online video news show. We were using Yahoo! and Broadcast.com as the engine. These news programs were 18 minutes in length and featured a show host and three news segments about SmartForce customers who were successfully using their elearning products. These video based lead generation activities were very successful.

After SmartForce I worked shortly with a small production studio called Emerald Forest. From there I went to work for Hitachi Data Systems as their Sales Training Program Manager.

At Hitachi Data Systems, we developed video based sales training using a talking head and bringing in key bullet points or images. These training courses were delivered on a CD-Rom to all sales globally. Eventually they were converted to web based an iPod format for mobility.

In May of 2005 I started Xcelus. We initially did training development using video, Flash animations and HTML programming. In 2008 we did our first commercials for a Paintball company promoting their Paintball guns. Our next commercial was for Monster Balls paint balls. This commercial ran on Fox Sports channel. Soon we were doing as much marketing video development as we were doing sales training development.

The web based videos followed my video philosophy of short, to the point, videos. 60 seconds for the elevator pitch and less than 4 minutes for a product overview/more information video.

Using this blog should help you in your video production process to improve your results and to share creative ideas to take your video production to the next level.