Corporate Video Production Cost, Part 2 – Client Questions to Narrow the Scope of the Project
Part 2 – Client Questions to Narrow the Scope of the Project
Part 1 of Corporate Video Production Cost blog discussed the cost drivers for video production. Part 2 focuses on typical scoping questions a video production company might ask their clients to identify the scope of the video project. Once the scope has been finalized, getting a quote for the project is now possible.
In order to provide an accurate cost for video production, you will need to provide your video production vendor with information about the video project and what you are trying to achieve with your video. As you plan your video production, be prepared to answer the following list of questions:
- What is the purpose of the video?
- What do you want the video to achieve?
- Go viral
- Educate and train
- Increase brand awareness
- Launch a new product or service
- Attract new customers
- Target Audience:
- Who is going to watch the video?
- Why would they watch the video?
- Where would they find or see the video?
- How will the video be delivered?
- What do you expect the audience to do after watching the? (Call to action)
- Fill out a form
- Pick up the phone to call
- Go to a landing page
- Forward the video to friends
- Add video to social networking sites
- Purchase a product, Click a buy button
- Dowload whitepapers
- Perform a task (how to install something)
- Where will the program be seen?
- Web
- Social networking sites (YouTube, FaceBook, MySpace)
- Presentations
- Tradeshows
- Your web video platform
- Email link
- With other videos in a playlist
- Will the video be part of a larger presentation or stand alone?
- Will there be any accompanying literature/brochures/white papers?
- Describe the content:
- Provide a description of content/key messages which you want the video to get across?
- What metaphors could be used?
- What analogies could be usede?
- Without using words, what 10 images could describe your content?
- What is the target video length?
- What style and format?
- Documentary (informative program with a voice-over narration accompanying the visuals)
- Lecture (visuals, usually with narration or presenter)
- Magazine (Presenter(s) provide information in different sections, in a lively and informal style)
- News (Presenter(s) provide information on different topics, in a formal style)
- Drama or role-play reconstruction (A story (fact or fiction) which is produced using actors to play the characters. A reconstruction may also have a supporting narration)
- Product Trailer/elevator pitch
- Motion graphics (voiceover with animations, images, text)
- Animation/Cartoon
- What production elements are required?
- On-screen presenter
- Voice-over narration
- Corporate officer (CEO, VP, Director)
- Talent (for role plays, reconstructions, professional presenters, etc.)
- Customer testimonial
- Graphics (charts, diagrams, bullet-points, etc.)
- Music
- Key photos/2D and 3D images
- What is the development time line:
- When can the planning and scripting process start?
- What is the deadline date for the finished video product?
Once you answer these questions, your video production vendor should be about to give you your answer to – What will it cost to produce a video?